Customer Stories

B2B2C
Healthcare
Medical Industry

Your European destination for health and well-being

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Orders to date

~20 m

Active Customers

5 m+

Years in Operation

16

International Offices

9

Status Quo

Healthcare at your fingertips

The continued digitization of the healthcare industry has increased the accessibility of health products. The global pandemic positively impacted the rapid development of digital healthcare solutions. New technologies are emerging to make health and well-being services more accessible, such as digital GP appointment scheduling, wearables, at-home tests, immunity/vaccine passports, and online pharmacies/parapharmacies. Atida envisions a future in which health and wellness solutions are trusted and can provide a truly personalized experience. They are on a mission to assist people in their personal health journeys by providing expert and honest health advice (on-the-go access to your local pharmacist), a great selection of curated products, and convenient service through their cutting-edge platform.

We needed rapid development, flexibility, scalability, and most importantly, security. Spryker‘s headless commerce and microservices were the best fit for us.

Shaya Pourmirza Head of IT Architecture - Atida

Challenge

Keeping up with the demands of modern consumers

The online pharmacy market in Europe alone is expected to grow by more than 14% between 2019 and 2025, as consumers increasingly prefer the convenience of online shopping and home delivery. This online boom coincides with a shift in societal attitudes toward health and well-being. Modern consumers are more health-conscious than ever before and have high expectations. A one-size-fits-all approach is no longer acceptable.

Solution

Scalable e-commerce architecture

Due to the pharmaceutical industry’s sophisticated and security-sensitive nature, it only made sense to choose a best-of-breed solution to see them through their exponential growth initiatives. As a result, Atida has positioned Spryker at the core of its digital operations.

Spryker Headless Commerce

As the healthcare industry becomes increasingly connected. Atida can quickly capitalize on new and growing opportunities thanks to Spryker’s GLUE API, which enables a headless retail experience. This solution stores, manages, and delivers content without a front-end (“head”) delivery layer. The term “headless” refers to a separate front-end that can support any customer touchpoint, such as mobile apps, voice assistants, smart watches, or other IoT devices. The ultimate goal is for Atida to be able to connect with its customers wherever they are.

Spryker Microservices

In addition to the headless solution, Atida required a product like microservices, which can be extended, updated, or modified without affecting other services on the platform. Microservices are an architectural approach to building applications that is container-based. Each application function comprises small independent components that perform their own distinct, individual, and granular processes.

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Result

The future of health is personal

Atida is Hebrew for ‘future’, and as the name implies, Atida believes that the future of one’s health and well-being is personal. They aspire to a world where better health and well-being are a trusted and truly curated experience.

Atida’s online pharmacy (and parapharmacy) network is unique in that it combines the convenience of e-commerce with the expertise of your local pharmacist. Their ultimate goal is to create a digital community pharmacy with a great selection of health and wellness products, convenient service, and honest advice. They intend to continue expanding globally and gain a competitive advantage over larger platforms (such as Amazon) by offering consumers genuinely personalized, credible, and secure experiences.

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