Aktion Mensch - barrier-free online shop in the lottery industry
AN ONLINESHOP WITH 300 ORDERS/MIN AT PEAK TIMES
Aktion Mensch barrierefreier Onlineshop
Aktion Mensch is a non-profit organization that promotes social projects and works for the equal participation of all people in society. The Aktion Mensch is financed by its social lottery, in which the participants can do good and win something at the same time. The new online shop had to be barrier-free in order to address all users equally. An important part of this was the text in a barrier-free environment and the personalization of the content.