INDUSTRIES | Wholesale & Distribution
How can Wholesale Companies Excel in Digital Transformation?Wholesale distribution supply networks shift towards e-commerce technologies to leverage existing resources while developing sustainable strategies for future success. Companies that harness modern technology to create competitive advantages expect massive opportunities.
Wholesale & Distribution companies experience difficulties with complex ordering, approval processes and the absence of centralized procedures. This makes digital transformation seem daunting and complex. However, partnering with the right platform solves all these common challenges.
Wholesale & Distribution companies struggle with limited digital adoption, impacting workforce retention, customer experience, and visibility in customer relationships. The lack of digital adoption hampers visibility into the customer-seller relationship, leading to errors and missed sales opportunities.
Wholesale & Distribution companies with outdated sales processes waste resources, hinder innovation, and make it difficult to compete with digitally mature competitors. Adopting a proactive approach and focusing on long-term vision is necessary to streamline sales processes and adapt to industry trends.
Wholesale & Distribution companies struggle with meeting evolving customer demands, lack of digital adoption, and challenges in serving multiple verticals and regions. Meeting changing customer expectations, providing diverse and sustainable delivery options, and offering B2C-like experiences are essential for success.
Wholesale & Distribution companies face challenges in integrating digital commerce with existing B2B systems, as they need to ensure seamless connectivity between commerce platforms, CRM, ERP, and other systems. This connectivity is essential for enabling efficient order processing and customer management.
To combat low digitization, Wholesale & Distribution businesses can adopt a minimum viable product (MVP) approach. his strategy involves initiating small-scale pilot projects, allowing them to gradually introduce digital features and generate momentum for transformation.
Spryker's flexible and modular platform offers tailored solutions to rapidly deploy digital capabilities, optimize processes, and enhance customer experiences, enabling businesses to stay competitive in the market.
Wholesale & Distribution businesses can achieve more efficient sales processes by implementing a digital self-service portal. This online platform allows customers to access information, complete transactions, and manage their accounts autonomously, streamlining operations and enhancing customer satisfaction.
Spryker offers a flexible platform that empowers customers with intuitive product browsing, streamlined ordering, and automated order replenishment. Spryker enhances transparency and improves overall efficiency in sales operations.
To outperform the competition, Wholesale & Distribution businesses can elevate the customer experience through a customer portal. This digital platform offers self-service buying, personalized product suggestions, and enriched catalogs, delivering a B2C-like experience.
Spryker offers a flexible platform for creating intuitive customer portals with self-service capabilities, personalized recommendations, and immersive experiences. This helps businesses stand out, streamline operations, and foster customer loyalty.
Wholesale & Distribution businesses should view the rise of D2C Commerce as an opportunity rather than a threat. Partnering with manufacturers in the D2C space expands reach and access to valuable customer data.
Spryker offers a flexible platform to support businesses in capitalizing on the D2C opportunity. With its modular architecture, Spryker enables the creation of D2C channels and independent marketplaces, facilitating personalized buying experiences and providing access to valuable customer data.
The Wholesale & Distribution industry is changing due to B2B digital technologies and customer preferences, requiring companies to adapt to stay competitive by providing personalized experiences. That's why we have launched The Wholesale & Distribution Playbook as a guide for navigating the new digital landscape.
We believe Gartner analysts ground their research in a deep understanding of market and business needs across key industries, including wholesale. Spryker is recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Digital Commerce, positioned furthest in Completeness of Vision, and ranked #1 in 3 out of 5 use cases in the 2024 Gartner® Critical Capabilities for Digital Commerce.
Supply chains currently face disruption for multiple reasons. Businesses need to streamline the purchasing process and gain access to a broader range of suppliers and products.
Meet your customers’ expectations, expand your service offering and map out new customer journeys with Spryker.
Explore how Spryker can help solve the issue of fragmented buyer experience with B2B customer portals.
Digitization can significantly cut costs while enabling your business to keep up with the growing demands of the B2B digital purchasing process.
Customers like to see products before they buy them – even if they are complex B2B products. Assisted buying with visual commerce is no longer a futuristic solution, but one available for your business right now.
Recessions, inflation, pandemics, wars – they are all ultimately out of our control. The key to weathering any storm is ensuring that your company is efficient and cost-effective.
Our Wholesale & Distribution customers have achieved amazing results with Spryker
"We use the Spryker solution as a front-end tool and connect it to our back-end systems via our APIs. The motivation for this cooperation was to amplify our technology, to scale faster and to provide our customers with this diversified range of functions."
Timo Salzsieder CIO
"We researched Gartner’s Magic Quadrant for digital commerce and quickly identified Spryker as a top option. Spryker's headless model offers us the capability to launch a lot of strategies with great speed. This partnership will enable us to be at the forefront of digital commerce innovation for the benefit of our customers."
José Manuel Esparza Head of Digital Commerce
"Replatforming to Spryker is not just the right choice internally, but the right choice for our customers. We understand that the world is becoming increasingly more digital, which makes it more important than ever to do everything we can to give our customers a seamless online experience."
Peter De Jonghe Head of E-commerce
Digital Commerce Resources
Marketplaces are a huge area of growth potential for the B2B space, with room for early adopters to claim the top spot in their industry. There are very few dominant players in the B2B marketplace landscape so far. While most companies are not keen to launch broad marketplaces because of competition from the giants, there is a unique opportunity for B2B businesses to corner the market of a specific vertical.
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