Spryker, Mobiquity and Shopping Tomorrow created a benchmark report for D2C companies and gathered more insights into how existing D2C companies can improve their current D2C offering.
The Benchmark report includes:
Insights from 24 existing, best in class, D2C companies, including Nike, Adidas, Dyson and Rose Bikes
Detailed Website analysis of leading D2C brands like Gymshark, Dollar Shave Club and Everdrop
Benchmarks for UX/UI, Payments, Delivery & returns and Sales funnels
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Our main findings highlight that the majority of D2C companies do not fully exploit the benefits of being the brand manufacturer. Key differentiation areas such as pricing and loyalty models, along with service and support are scoring lowest of all the criteria. While the “standard” front end and directly visible criteria such as UX/UI and the sales funnel do score well, overall there are many areas that can improve with over half the main criteria scoring less than 40% out of 100%.
With the rapid changes in D2C and shopping behaviors, paired with the often-legacy landscapes within bigger companies, it is important that the technology stack chosen for your D2C channel is a so called “composable commerce platform”
Spryker
With Spryker, Globus was able to relaunch the Click & Collect offering in just 14 days and create a solution.
With scalable solutions and simplified ordering processes, Spryker's suite keeps business streamlined and total cost of ownership down. Which keeps your bottom line booming.
All relevant third-party software is easily accessible all in one spot for smooth, scalable processes.
All capabilities in one platform mean seamless upgrades and effortless iteration, for even the most sophisticated business models.
Online shops, marketplaces, apps, click & collect, B2B, B2C, subscriptions and more. Define your needed business model and get ahead of emerging trends.
E-Commerce Customer Stories
See what successful businesses say about Spryker
Based on my experience, I didn‘t think it was possible to go live in such a short time. The technology and the absolute will of everyone involved made this possible.
Daniel Richter Director Multichannel
We use the Scrum framework for agile project management. This means that we don’t plan our projects for 24 months ahead, but for weeks. This short time-to-market helps us to quickly develop the platform further and to test certain features individually, instead of going live at once with a huge chunk of features.
Matthias Steinforth Founder & Managing Director, Durst
We want to become the Amazon for the component trading industry. Customers have been suffering from a lack of transparency for too long. It’s time to remove borders and sell and purchase components through an e-commerce marketplace.
Yashar Shahabi Senior Vice President Digital Solutions, Sourceability LLC
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